ROLE
Product Designer
TIMELINE
4-Day Competition
TEAM
Jacqueline Guo
Hong Yu Wong
Sonya Surapaneni
SKILLS
Journey mapping
Technical product thinking
Visual Design
Children
Transitioning from caretakers to mentors
Redistributing time across personal interests and broader relationships
Gaining independence as they move out and start a career
Building empathy for what their parents experienced at the same age
Parents
Have already spent ~90% of the time they will ever spend together by
the child's 18th birthday
Children + Parents
How can we bring parents and young adult children (ages 18-26) closer together?
BRIEF
We started with a competition prompt
Birthed
(0%)
Age 18 (~90%)
Time spent
Invest less time in parent relationships, as they're drawn to new experiences
Maintain a lot of digital relationships via social media
Willing to invest more time in guiding children through complex adult topics
Are familiar but less normalized to digital connection
Children
Parents
People can be close without frequent contact, and distant despite daily interaction. Our solution couldn’t focus on increasing shared time.
Stories build empathy for one's journey to becoming themself. We see fragments of our parent's lives, but often are unaware of the
Profound discussions don't come up naturally, and even if it's an appropriate time, it's sometimes hard or
awkward to prompt this kind of storytelling.
At 18-26, the parent-child relationship is changing
UNDERSTANDING
Parents and young adult children approach relationships differently
The closest distance between two people is a story
…And good stories require the right time and place
"Closeness" isn't defined by time spent together
WE REALIZED THAT…
CONTEXT
UNDERSTANDING
CONCEPT
WHY NYT
MECHANICS
OUTCOME
/
New York Times Mini
Creating a personalized NYT Mini Crossword to bring parents closer to their young adult children
GAMIFIED STORYTELLING